Dan Kennedy – Make ‘Em Laugh & Take Their Money


Dan Kennedy – Make ‘Em Laugh & Take Their Money

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When people are in a good mood, they purchase more and more gladly. Understanding humor and being able to utilize it successfully for sales and persuasion is a strong advantage for any speaker, salesperson, or writer.” Dan Kennedy examines comedy as a tool of persuasion and influence, drawing on his 30 years of experience as a successful professional speaker, author of 13 books, columnist, and advertising creative. Anyone, amateur or professional, who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters, or newsletters will find material here to help them be faster on their feet, more confident, and more adept at being funny with a purpose. The book includes both serious analysis and straightforward shortcuts. After reading it, you’ll have a deeper understanding for the comedy around you and the humor pros who entertain you, and you’ll leave with funny methods and tricks to try. Even if you’re not really amusing. Please keep in mind that this book includes mature content and may not be appropriate for youngsters. Or for those who are easily offended. …from the author… ” I considered titling this book “Mugging for Fun and Profit,” but changed my mind. It reminds me of Napoleon Hill’s publisher threatening him with the title ‘Use Your Noodle To Get The Boodle,’ which Hill changed to ‘Think And Grow Rich.’ Overnight. The effectiveness of a deadline and desperation. As a result, it became one of the all-time best-selling books on the subject of success. Anyway, unless you’re going to smack them over the head and drag them out into the desert to empty their wallets, I’d say you should know how to make them laugh.





Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.


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