Dan Kennedy – The Business Of Copywriting


Dan Kennedy – The Business Of Copywriting

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Dan S. Kennedy is well-known to AWAI. He holds AWAI’s Copywriter of the Year Award, and a great many AWAI members subscribe to his Marketing Your Services and Look Over Shoulder Letters, and many have also earned his Copywriter for Info­Marketers Certification. Freelance copywriting and writing have been cornerstones of his business life for more than 40 years, and it has been nearly 20 years since he has earned less than a 7-figure year’s income from copywriting for clients (with no year less than 6-figures) always part-time, without outright advertising himself or his services, without advertising free critiques or consultations, or even doing free meetings with clients. His authored ads appear in dozens of national magazines every month; his video sales letters used in online media, scripted webcasts, and sales DVDs used in direct-mail reached over 500,000 viewers in 2015 and generated over $100-million; and at least 100,000 pieces of his authored direct-mail travel monthly. This reach extends to the U.S., Canada, the U.K., and nine other international markets. Over 85% of all clients utilizing Dan once do so subsequently, repeatedly, or on an on-going basis. His “name” clients include Guthy-Renker (a 25+ year relationship), Proactiv, Tony Robbins…



Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.


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