Master Newsjacking by David Meerman Scott



Master Newsjacking by David Meerman Scott

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Course Download Size : 1.2 GB

Add news and marketing toolkit

Founder of the newsjacking movement, David Meerman Scott teaches the arts and sciences to inject your ideas into breaking news.

Newsjacking works for all types of clothing and people. It doesn’t matter if you are big and famous, or small and ambiguous. This technique is already used by non-profit organizations, political campaigns, business-to-business marketing, and even individuals.

People you meet on the course are generating thousands of new sales leads through newsjacking. Some have earned millions of dollars using the ideas taught here. Thousands of news articles have been generated for our company. It can work for you too.

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,

mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,

changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,

and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,

employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,

campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,

e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,

mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.



David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR


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