Six Figure Inc by Dirk Diggy



Six Figure Inc by Dirk Diggy

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January 31st, 2009 was a day I will never forget. At just 20 years old it would be the last time I (hopefully) ever had to call someone “boss”.

I had just quit my job in South Africa and moved back home to Newcastle, England.

While I love England, having the freedom to go anywhere in the world meant that I didn’t want to stay there too long.

In South Africa I had made friends with someone called Dirk who was also building websites, and told him I planned to move to Amsterdam in a few months.

“Sweet. I’ll come with you.” he replied.

Since then we’ve been best friends who built websites and programs together and discussed internet marketing literally every single day. I even coined the name you may know him by – “Diggy” – as I couldn’t say Dirk properly with my Geordie (Newcastle) accent.

Today is quite special because for the first time since I’ve known Diggy, he’s releasing his own training course on the sales funnels and strategies he uses to build and grow profitable websites from scratch.

During the last week he has given away three free training videos to site visitors, with today being the day his program actually opens.

That program, is Six Figure Inc.

In an industry that is full of products that offer the world but fail to deliver, I was worried the name of the course would get associated with them, but it’s grown on me now that I’ve seen the branding for physical items and his memorable ‘6’ logo.

I’ll be honest upfront with a very clear disclaimer: While I will try to be completely objective in this review, I have an incredible bias for recommending anything of Diggy’s.

His new program has a simple aim: To help you build a six-figure online business from scratch, by revealing the funnels and tactics Diggy has used to do the same.

This isn’t a program from someone who just wanted to make a program. Diggy has been building websites for as long as I’ve known him (at least eight years) and as he mentions on his sales page, has failed more often than he’s succeeded.

As I’ve often said about him, he’s not someone who gets stuck in a thought-bubble of “this is the only way that works”, but continually tests new ideas and enters new industries.

Six Figure Inc (SFI) is not a get rich quick program. Diggy is very open that it takes work to succeed with what he’s sharing, but that there are steps you can follow to dramatically speed up your progress.

When you first register for SFI you are presented with a related upsell. This is for something that Diggy calls the ‘Inner Circle’ which promises two monthly live coaching calls and access to a private Slack group.

The Inner Circle is priced at $67/m.

While I think the Slack Group would be a nice addition for normal members, Six Figure Inc does come with a Facebook group for its once-off price, so you certainly aren’t left without support.

I’ve found some ridiculous upsells on my internet journey, but this one is fairly standard. If you want more personal direction from me – me being Diggy – then that’s an option.

If you skip the offer you’re taken straight to the training.

The initial page is a welcome video from Diggy, thanking you for joining him and helping you get to know him a little better.

From there, there are two videos on the ‘concept’ of the entire course.

You’re not thrown in at the deep end and asked to choose a niche or anything like that. Two 10-minute videos prepare you for all of the content that’s about to come and the business model you’re looking to follow.

After that, in Module 1.4, Diggy talks about the mindset you need to approach the program in the right way.

When we launched Marketing Inc together, we had dozens of pages on mindset and motivation but took them down as we thought they could be better. Someone recently found the pages in our forums and members gave us some really great feedback – the vast majority was written by Diggy – so he clearly knows how to get people motivated.

Another accurate name for this program could have been Funnels Inc.

Funnels – the path that you take first time visitors to your website through via ads or search traffic – are a huge part of this training.

Explaining and giving examples of marketing funnels is a big part of the program

Diggy wants you to be able to take his concepts and apply them to any kind of online business you’re looking to start.

So it’s not about him saying “enter this niche” but rather him saying “Got your niche in mind? Here’s which marketing and conversion tactics you can try.”

From there the course gets you up to speed on a number of different topics including:

  • Niche selection
  • Tools for spying on your competition
  • Facebook retargeting
  • Affiliate marketplaces with offers to promote
  • Automated webinar funnels (with actual examples)

If you’ve been around the internet marketing world for a while I’ll be honest, you won’t need a lot of Diggy’s training.

If you already know about setting up email responders and promoting offers as an affiliate, you might find yourself skipping the videos on the topic.

For me personally, I was much more interested in a specific aspect of his training, and that’s Diggy’s personal case studies.

There are four separate case studies in the course which can best be described as:

  • Building a $10K/m digital product from scratch (not using his name or influence)
  • How he outsourced his first ever iPhone App for that business
  • The exact funnels he used to convert customers
  • Buying & Flipping an online business for a 250% ROI (in less than a year)

I’m often asked for advice on buying existing websites so I’m sure that last one will be really popular.

Diggy goes into massive detail on a site he recently purchased on Flippa, made back his money from, and then sold for a very tidy profit.

The case studies are no doubt going to be the most watched videos on the site so it’s a good thing they’re ‘meaty’ and don’t just get a fleeting mention.

The first case study comes in at 31 minutes, with the three videos on buying and flipping an online business coming in at just shy of 40 minutes.

If watching isn’t for you, then there are also transcriptions available for every single video in the course.

What’s the difference between SFI and Marketing Inc?

Marketing Inc is the program that myself and Diggy have built together over the last four years. It’s a program we’re really proud of which has resulted in countless success stories.

As I wrote earlier, Diggy is much more open minded about trying new angles than I am. If I find something that works I’m pretty stubborn about sticking to it (or trying to).

His own experiences are far more than just about running an SEO agency and working with clients; he has built numerous personal projects from scratch and succeeded with them.

In simple terms, Marketing Inc is about building and succeeding with your own marketing (primarily SEO) agency, while Six Figure Inc is about niche-focused websites and the funnels you can put in place to profit from them.

Marketing Inc is something we built together, while Six Figure Inc is 100% owned by Diggy.

Is Six Figure Inc for You?

If you’re just starting out online and you’re looking for some direction to speed up your journey, it’s fair to say Six Figure Inc would help put you on the right path.

That said, and I’m sure Diggy would agree with me, this is not some magic bullet. There isn’t any one sentence which has been hidden from you all of this time when learning about online marketing.

What Diggy’s course does very well is show you all of the different angles you can take when converting visitors into customers and motivate you to try them for yourself.

At $297 it’s one of the cheaper offerings in this space, and has hours and hours of value you can act on.

If you’re already familiar with building funnels, email autoresponders and buying ads, you’ll likely skip a lot of the SFI training and be more interested in the case studies (as I was).

I often get people emailing me about our program, Marketing Inc, saying they already have a successful marketing agency pulling in $XX,XXX per month and they want to know if the program is for them.

It always surprises me as in my view, even if you only learn one little thing, it could do a lot for your revenue or processes if you’re already successful.

If you’re skimming this article and want to know my final thoughts, here they are in bullet-form:


  • Step-by-step program that’s easy to navigate
  • Facebook Group so you can communicate with all other members
  • Free program updates for life
  • Three live group coaching calls for all members
  • Private, successful case studies that will inspire you to take action


  • Would be nice to have a progress indicator so you can select which modules you’ve already completed
  • Experienced internet marketers might only find the case studies relevant to them
  • Lack of student success stories as it’s the first version of the program

Attn: Anyone who wants to make more money and quit trading time for dollars…

“Finally! How To build a profitable online business…

…even if you don’t have an existing audience, a bunch of testimonials, or even any marketing experience.“

And once I’d discovered and perfected my system, here’s what I was able to do:

  • Make money 24 hours a day, without needing to work in my business.
  • Live anywhere in the world, provided I had my laptop and a WiFi connection.
  • Spend my time exactly how I wanted.
  • Never stress about lead generation ever again.
  • Create multiple income streams, so if, for any reason, one did drop, I didn’t lose sleep wondering how I was going to keep paying the bills.
  • Put my marketing on autopilot, freeing me up to create content, serve clients, and most importantly – have fun.
  • Have experiences I never dreamed possible back in the days where I was struggling to scrape even $1,000 a month.

Here’s What You Need to Know…

There’s a trend in online marketing right now to talk all about money.

Backlinks XXX was not a one-hit wonder. There’s a science to creating your own successful digital products and services.

For example, Glen and I also created a digital link-building service for website owners wanting to rank higher in Google that generated in excess of 7 figures.

Then we created a digital training product where we shared our knowledge on building a digital marketing agency that’s made both of us well over six figures.

We could carry on doing this forever and ever and ever.

Seriously, if there were enough hours in the day, you could create, market and sell literally hundreds of products, for $500-$1,000 each, make multiple sales every single day, and be set up for life.

Introducing Six Figure Inc.

If you thought setting up customer-converting, revenue-generating sales funnels was something only ‘techy people’ could do, think again…

I’m passionate about sharing this with you.

When I was broke, beaten and about to give up on my dream lifestyle, “Six Figure Inc” was just what I needed to change things around fast.

Trouble was, I didn’t have it then. It was only through trial and error (and a whole lot of time and money spent) that I finally made a failsafe blueprint to making money online.

And now you can have that too.

Here’s how and why we can make you this promise…

I’ve built (and sold) multiple 6 and 7 figure online businesses and have taught hundreds of others how to do the same.

In Fact, Here’s Just The Tip of The Iceberg of

What You Get…

1 .Module 1

The concept – an introduction to building a real online business through various strategies like email marketing, affiliate marketing & digital product creation.

I’ll show you, in-depth:

  • How to setup your business with systems.
  • How to do this with various traffic sources (including paid traffic)
  • How to build a business with an exit in mind (flip it for a multiple)
  • Mindsets for success (4 parts to success)

2 .Module 2

This is ALL about building a profitable, sustainable and evergreen email funnel, to be used time and time again.

Here’s what we’ll go through:

  • An introduction to funnels.
  • AIDA principle. The different phases of audience, so you know exactly who to sell to, and when.
  • How to build a funnel that acts as your sales team. (But costs a lot less in wages.)
  • The basic funnel formula & real world examples.
  • Squeeze pages and Thank You pages.
  • Email autoresponders – so you never have to pay thousands for a high-level copywriter ever again.
  • How to split test your pages.
  • How to split test your links.
  • How to use re-targeting.
  • How to use presell / review pages to increase your conversions.

3 .Module 3 – Niche Selection

  • How to know whether a niche will convert BEFORE you choose it.
  • Spy tools – how to spy on your competition.

(Note: USE THIS ETHICALLY! It’s extremely powerful, and I’m trusting you to only use it for good. *wink*)

4 .Module 4

  • An introduction to affiliate marketing.
  • How to find affiliate programs to promote.
  • How to choose the right products to promote as an affiliate.
  • The blueprint to an affiliate marketing funnel.
  • A real-world example of an affiliate funnel setup for you in real time.

5 .Module 5

Introduction to digital products and services (a.k.a. infoproducts.)

  • How to plan the creation of your product so the whole thing is fast, easy and pain-free.
  • How to price your product for maximum revenue, while still delivering value for money to your audience.
  • The tools needed to create your digital product. (No great tech skills required.)
  • How to create your digital product.
  • How to generate case studies and bonuses for your own digital product.
  • Case study of a digital product created for Six Figure Inc, of a service in the Forex niche built up to $10k/m recurring.
  • How to get your own mobile apps built.
  • Case study of the funnel for the service built in the forex niche.

6 .Module 6Advanced funnels for launches and evergreen products.

Learn how to build a funnel to turn your digital products “evergreen”

  • 4 step video funnel (Jeff Walker style.)
  • Automated webinar funnel that quickly builds trust and rapport with your audience.

7 .Module 7 – Traffic

Introduction to paid traffic – how putting your hand in your pocket can pay you back handsomely.

  • My go-to traffic sources for insane ROI.
  • The truth about Facebook marketing.
  • How to profit from Adwords, YouTube, Twitter and even Bing.
  • Solo ads: What you need to now.
  • How to reach and use media buyers.

8 .Module 8 – JV Traffic and Affiliate Traffic

  • Why you should use affiliates and JV partners for traffic.
  • What do affiliates look for when you approach them. (I’ll teach you how to snag the big players and reach hundreds of thousands – if not millions – of new prospects.)
  • Where to find affiliates and JV partners.
  • JV reciprocal promo process explained.
  • How to create a JV page.
  • JV promo process example (This shows how we made $50k from a promo in just a few hours.)
  • How to use webinars to sell, and how to setup your first live webinar.

9 .Module 9 – Buying Existing Businesses

  • An introduction to buying online sites and businesses for fast growth or flipping purposes.
  • What to look for when buying an online business.
  • My preferred risk reduction revenue amplification strategy for buying businesses.
  • Where to buy online businesses.
  • How to reduce your risk to capital by up to 60% when buying businesses.
  • Case study, buying and flipping online businesses for 6 figures and 250% ROI.

But None of That Actually Means Anything.

The above 9 modules are great.

But let’s face it, some of that (or even most of it) may sound like Double Dutch right now.

And that’s okay. By the time you’re done with each module, you’ll have a full understanding of every single aspect. Or at least of the ones you feel happiest implementing and using to generate massive returns on investment.

Here’s what does matter though.

Rather than just list a big load of features from Six Figure Inc., I want you to be 100% comfortable that you’re getting something of true value when you decide to sign up for access.

  • You’ll discover the exact strategies I’ve personally used to generate more than 6-figures online. Not just that – you’ll learn how to replicate them in other industries for yourself.
  • You’ll learn the actual strategies that work and see real-world examples of how they made money.
  • You’ll skip past all the mistakes and obstacles that stop MOST people starting an online business, and go right to the end of the process – The part where you’re actually seeing profits and high monthly incomes.
  • You’ll know exactly how to set everything up from scratch, even if you have no previous experience, and who to get help from if you have questions.
  • You’ll have a TON more money in your pocket when your online business generates money 24/7.
  • When your online business is generating six figures annually think about all the extra money you’ll have left over to put down on your next house, your dream car, fancy vacations, or just store away in the bank, ready for your early retirement.* When you build your online business, think about how good you’ll feel about yourself when you generate profits while helping people in the process and without any sort of black-hat, illegal or unethical strategies.
  • See yourself bragging to your friends at parties or on Facebook about how you don’t need to be at work 9-5 and can take time off whenever you want!

But Let Me Sweeten The Pot For You Even More With These Instant Bonuses For Acting Now…

  1. Bonus 1: Six-Figure Webinar & Slides

When you purchase “Six Figure Inc”, you will also get instant access to the exact webinar and webinar slides that have generated in excess of six figures for one of my digital products for you to model for your own business.

Having someone create a webinar for you can literally cost thousands of dollars, just look at this conversation I was having to have a new webinar created for me and was quoted $15,000:

When you join Six Figure Inc. right now, you get my “field-tested”, six figure webinar and slides as a bonus!

Real Value: I’m not legally allowed to put a value on this bonus, but you see that having a proven webinar built for you is not cheap.

  1. 2. Bonus 2: Six-Figure Email sequence

I’m going to give you the exact email sequence (written by a professional copywriter) I’ve used to generate in excess of 6 figures with one of my digital products.

Real Value: $2500

3 .Bonus 3: 3x Live Group Coaching Calls

 Not that I need to do this as the value inside Six Figure Inc. is worth at least ten times as much as you’re paying for it, but I want as many people to succeed with this training as possible.

So when you join Six Figure Inc. before the timer hits zero, you’ll have the opportunity to jump on 3 live group calls with me where I’ll answer your Six Figure Inc and online business questions personally.

Just FYI, when I run a live webinar for a JV partner I typically generate four to five figures in commissions, so that’s how much my time is worth when I’m offering to get on a live call with you.

Real Value: Again, I’m not legally allowed to put a value on this bonus as it’s not a regular product I sell, but Just FYI, when I run a live webinar for a JV partner I typically generate four to five figures in commissions.

As you can see, these bonuses have a total value of AT LEAST $2,500 … but they’re yours when you act now!

And you have nothing to lose because you can…




I’m Dirk. And for the past 7 years, I’ve been making a full time income from selling my own digital products online. I’m sharing my system, templates and experience with coaches, speakers and experts to help them make more money, increase their impact and reduce their working hours by turning their knowledge into digital products.


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Six Figure Inc by Dirk Diggy