Social Media: It’s a Credibility Strategy. Not a Business Strategy.

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Description

Social Media: It’s a Credibility Strategy. Not a Business Strategy.

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Do you need to be on social media? Maybe. How we communicate in the digital landscape impacts how potential clients find us, how word-of-mouth-referrals review us, and how existing customers connect with us. In this session we’ll discuss the choice to be on social, how to manage social media should you choose to embark on this plan, and you’ll learn how—in a single day—you can create a social strategy that will last for an entire year. 

Basic Course Information

Learning Objectives

  • Understand how being on social and not being active is harming, not helping, your business
  • Learn a strategy for rapidly creating content that will make your business consistent in the social space
  • Gain tools and insights to help your business utilize social media and the digital space in the way that fits your organization best

Major Subjects

  • business development
  • sales
  • marketing
  • social media
  • digital media

University faculty-turned-entrepreneur, Jill is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and—with no staff or operational budget—added $1M in revenue in its first year.

Now, Jill focuses on providing custom communication training and strategies for her clients—through workshops, keynote speaking, consulting, and virtual training. She’s helped clients all over the spectrum learn dynamic communication skills: from Boomers, to Millennials, to Generation Z—from Fortune 50 companies, non-profit organizations, and even some reluctant professional athletes.

She’s a VIP contributor to Entrepreneur, and a livestream video personality. She has a syndicated YouTube channel that teaches communication skills and reaches thousands each week. She’s written communication textbooks used at multiple universities, is a frequent guest on a wide range of podcasts, and has been featured in Forbes, Entrepreneur, CNET, and Time. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business from Entrepreneur Press was a #1 New Release in multiple Amazon categories.

 

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Social Media: It’s a Credibility Strategy. Not a Business Strategy.

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